How can big data analytics improve outbound logistics in the UK retail sector? A qualitative study

Publication information

  • Author(s): Dr Mohammed Albrakri, Dr Aniekan Essien
  • Year: 2023
  • Title: How can big data analytics improve outbound logistics in the UK retail sector? A qualitative study
  • Type: paper
  • Publication URL: Link
  • Short Description: The purpose of this study is to explore how big data analytics (BDA) as a potential information technology (IT) innovation can facilitate the retail logistics supply chain (SC) from the perspective of outbound logistics operations in the United Kingdom.